Archive for ‘Campaign’

26 results.
Jan20

Safer roads partnership launches different approach for seat belt campaign!

by admin on January 20th, 2010 at 9:29 pm
Posted In: Campaign, Driving Behaviour, Driving News, Road Safety

The Sussex Safer Roads Partnership has launched a new campaign addressing the issue of seat belt use. ‘Embrace Life’ takes what the Partnership calls a ‘very different approach to conventional road safety advertising’, by focusing on positive imaging and messages rather than the direct consequences of a collision. Neil Hopkins, communications manager, says: “Embrace Life […] ↓ Read the rest of this entry…

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Jan07

Drivers urged to check effects of medicines!

by admin on January 7th, 2010 at 11:27 pm
Posted In: Campaign, Driving Behaviour

Drivers will be warned about the potential effects of medicines in a new THINK! campaign launched by Road Safety Minister Paul Clark today. One million leaflets will be distributed through 2,600 Boots stores while medicine bags will be labelled with stickers prompting drivers to check with their doctor or pharmacist that they are safe to […] ↓ Read the rest of this entry…

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Jan04

New campaign warns drivers of the consequences of speeding!

by admin on January 4th, 2010 at 10:39 pm
Posted In: Campaign, Road Safety

A £1.4m THINK! campaign to highlight the devastating consequences of speeding for drivers as well as victims starts today. The campaign’s message is that if you kill someone while speeding you will be tormented by it forever. In the television advert a driver is haunted by images of the child he has killed – seeing […] ↓ Read the rest of this entry…

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Dec07

Lewis Hamilton backs road safety scheme for school children!

by admin on December 7th, 2009 at 10:48 pm
Posted In: Campaign, Road Safety, Showbiz

A road safety campaign for school children has been launched in Surrey by motor racing star Lewis Hamilton. The educational scheme for pupils aged 14 to 18 will offer hands-on driving experience and training. Pupils will also have discussions about the responsibilities of being not only a driver, but also a passenger and a pedestrian. […] ↓ Read the rest of this entry…

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Dec01

New drink-driving campaign launched!

by admin on December 1st, 2009 at 11:06 pm
Posted In: Campaign, Road Safety

And deputy chief constable for North Yorkshire Police Adam Briggs said it was “only a matter of time” before lawbreakers were caught and punished. Last year, the one-month campaign saw officers across England and Wales stop 183,397 drivers – a figure which the force is determined to top in 2009. Mr Briggs, the national lead […] ↓ Read the rest of this entry…

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