Expensive motorway services being avoided by motorists!
on September 4th, 2010 at 9:08 pmMotorway services are losing out on £11million a year in revenue because so many drivers believe they are too expensive, a study has found. Millions of motorists prefer to drive past the stop-offs unless they need to use the toilet or fill up with petrol, the research reveals. The result is that services are losing up to £115million over a ten-year period, said market analysts Mintel, which polled 2,000 motorists. It found that up to 24 per cent of drivers have not made a single stop at a motorway service area in the past three years. Only 42 per cent of motorists buy food or drink when they do stop, and for many that is not a fry-up or full meal, but nothing more than a takeaway coffee. Mintel estimates the size of the market will fall from £594million in 2005 to £479million a year by 2015 – at today’s prices. The recession has seen a fall in road usage. Motorway services have been further hit by claims their meals are too expensive. More
