Bedford Driving Lessons

A £1.4m THINK! campaign to highlight the devastating consequences of speeding for drivers as well as victims starts today. The campaign’s message is that if you kill someone while speeding you will be tormented by it forever. In the television advert a driver is haunted by images of the child he has killed – seeing his body in the bathroom mirror, through the window of a bus and when in the park with his son. Paul Clark, Road Safety Minister, said: “Speed kills. Nearly 600 people were killed in 2008 in accidents where someone was driving too fast. “This campaign highlights the consequences of speeding for the driver involved: what is life like for the driver who kills because they are in a rush to get home and how does that split second decision affect the rest of their life? I hope this campaign will get drivers to kill their speed before it’s too late.” The THINK! campaign – ‘Kill your speed, or live with it’ – includes TV, radio, and cinema advertising. The radio adverts – ‘Always There’ – feature a chilling message from ‘beyond the grave’. Children’s voices describe what life is like for the driver who killed them while speeding several years ago. The drivers cannot sleep, watch a football match or spend time with their own children without thinking of the dead child. More