Pink cars used on driving lessons to calm nerves!
on June 21st, 2010 at 11:28 pmBSM, a major motoring school, is using pink Fiat 500s because it claims their paintwork calms learner drivers. The company quotes research showing that pink has a relaxing effect on physical behaviour, reducing anxiety within minutes of exposure to the colour, helping to steady nerves. The pink Fiats will be located in London, Bristol, Manchester and the south-east. According to the Institute of Biosocial Research in Tacoma, Washington, USA, pink helps heart muscles relax, promoting slower and deeper breathing, leaving novices relaxed but alert. This apparently allows the learner to “be in a more receptive state of mind” so that they can absorb and respond to information from their instructor. ntwork calms learner drivers. More



